# Reactive

> Responds to external stimuli.

**Reactive** users respond well to prompts and notifications. They may be passive until triggered by an external event. They are ideal targets for push marketing.

## Behavioral Signals

*   **Notification Interaction**: High click-through rate on push notifications and emails.
*   **Popup Engagement**: They respond to exit-intent popups and modals.
*   **Banner Clicks**: They interact with promotional banners and alerts.
*   **Feed Scrolling**: They consume content passively until something catches their eye.

## Strategy

### UI Recommendations
*   **Smart Notifications**: Use timely, relevant alerts to guide them.
*   **Activity Feeds**: Show a stream of updates or relevant news.
*   **Prominent Alerts**: Use badges and banners to highlight new items.
*   **Interactive Elements**: Use tooltips and guided tours to prompt action.

### Campaign Recommendations
*   **Push Marketing**: Use SMS, push notifications, and email effectively.
*   **Event-Based Triggers**: Send messages based on specific actions (or inaction).
*   **News & Updates**: Keep them informed about what's new.