# Social

> Seeks connection with others.

**Social** users are driven by community and interaction. They trust the crowd and want to share their experiences. They are likely to be brand advocates if treated well.

## Behavioral Signals

*   **Sharing Behavior**: They use "Share" buttons and copy links.
*   **Community Engagement**: They participate in comments, forums, or chat.
*   **Referral usage**: They are likely to use "Invite a Friend" features.
*   **Social Login**: They prefer logging in with Google, Facebook, or Twitter.

## Strategy

### UI Recommendations
*   **Social Buttons**: Make sharing easy and visible on all content.
*   **Community Features**: Highlight forums, user groups, or social feeds.
*   **User Generated Content**: Display user photos, reviews, and stories.
*   **Referral Programs**: Prominently feature "Invite" options.

### Campaign Recommendations
*   **Community Building**: Invite them to exclusive groups or events.
*   **Social Proof**: Use "Join 10,000 others" style messaging.
*   **Incentivized Sharing**: Offer rewards for referrals.