Introduction
Orwel documentation: the SDK, Dev mode, integrations, the REST API and the MCP server.
Welcome to Orwel
Orwel is an event analytics SDK for startups, developers and vibe coders that maps feature adoption and conversion funnels, and feeds the results back to AI agents through MCP. The SDK captures visits, events and conversions; Orwel shows how people move through your journeys and features, scores every lead and ties it to the campaign that brought it. To build on top of it, use the REST API or connect an AI agent through MCP.
Next.js, SvelteKit, Astro, Vite, HTML, Shopify, WordPress, Webflow and Lovable.
Test with the development key and see every request live.
Google Ads, Meta Ads and HubSpot.
Ask Claude or Cursor about your leads and campaigns.
The REST API
Access your workspace data programmatically with an API key: build integrations, automate workflows and extend Orwel.
Get your API up and running in about 2 minutes
Explore all available endpoints and their parameters
Learn how to authenticate your API requests
Understand rate limits and best practices
Key Features
Workspace Isolation
Every API request is automatically scoped to your workspace. You can only access data that belongs to your organization, ensuring complete data isolation and security.
Rate Limiting
Every API key has its own rate limit, and all responses include rate limit headers.
Pagination
All list endpoints support pagination with customizable limit and offset parameters. Maximum of 100 items per request.
Advanced Filtering
Filter results by various parameters including dates, sources, and custom fields to get exactly the data you need.
Base URL
All API requests should be made to:
https://api.orwel.io/api/v1