The short version
Mixpanel is one of the best known product analytics tools. It describes itself as a platform that combines "analytics, session replay, experiments, feature flags, and AI-powered insights." Its paid plan grows with the number of events you send.
Orwel answers a smaller set of questions for small teams: which features people use, where they drop off before converting, which leads are worth a call and which campaigns brought them. It has one plan with no event counting.
What Mixpanel offers
Last checked October 21, 2026, on the Mixpanel pricing page and the Mixpanel home page.
Mixpanel lists product, web and mobile analytics, a Funnels report, session replay, experiments, feature flags, metric trees and warehouse connectors. On the AI side it lists Mixpanel AI agents that monitor your product, an MCP server that connects to Claude, ChatGPT, Cursor or any MCP client, and a Python interface it calls Mixpanel Headless.
If you need deep event analysis across web and mobile, with replay and experiments in the same tool, Mixpanel covers more ground than Orwel.
Mixpanel pricing
Mixpanel prices by events, not by monthly tracked users. These are the public plans as listed on its pricing page:
| Plan | Price | Events per month | Included |
|---|---|---|---|
| Free | 0 USD | Up to 1M | Unlimited seats, 10K session replays, up to 10 feature flags, 2 years of data |
| Growth | First 1M events free, then by volume | Up to 20M | 20K session replays included, up to 50 feature flags, group analytics as an add-on |
| Enterprise | Custom, through sales | Up to 1T | Custom retention and replay |
On the Growth plan, the pricing page shows these example prices:
| Events per month | Billed yearly | Billed monthly |
|---|---|---|
| 1.5M | 100 USD per month | 140 USD per month |
| 2M | 185 USD per month | 259 USD per month |
| 5M | 438 USD per month | 613 USD per month |
| 10M | 840 USD per month | 1,176 USD per month |
| 20M | 1,635 USD per month | 2,289 USD per month |
Above 20M events per month, Growth pricing goes through sales. Mixpanel also runs a startup program that gives the first year free to companies founded less than 5 years ago with up to 8M USD in total funding.
So Mixpanel's cost depends on how many events you send. A product with little traffic can stay free, and a busy one pays more each month as volume grows.
Orwel pricing
Orwel has one Pro plan at 49 USD per month. Every month you pay on time the next one costs 2 USD less, down to 35 USD. The yearly plan is 420 USD, which is 35 USD per month from day one. The plan includes everything Orwel does, with no caps on leads or visitors under fair use (up to 100,000 analyzed visitors per month), and a 14-day trial with a card. See Orwel pricing.
There is no free plan. If you are under Mixpanel's free allowance and only need its reports, Mixpanel costs less.
What Orwel does differently
- Feature adoption. You define features in the dashboard from a catalog of 257 events, and Orwel generates the tracking code as a snippet, a typed TypeScript module or a prompt for your coding agent. The report shows unique users, weekly usage and which features need attention.
- Steps in any order. Journeys are milestones that end in a conversion, and each milestone counts whenever it happens within the period. See conversion funnels.
- Leads with a score. People are identified when they sign in or submit a form. Each lead gets a score from 0 to 100, intent signals and its session history.
- Cost per qualified lead. UTMs and ad click IDs are joined with Google Ads and Meta Ads spend, so the Campaigns screen shows cost per qualified lead and spend that produced none. See ad attribution.
- Dev mode. A development key keeps tests out of real data, and a live debugger shows each request and why it was rejected.
Mixpanel vs Orwel
| Mixpanel | Orwel | |
|---|---|---|
| Pricing model | By events per month after a free tier | One flat plan |
| Free option | Free plan up to 1M events | 14-day trial with card |
| Platforms | Web and mobile analytics | JavaScript SDK for websites and web apps |
| Funnels | Funnels report | Journeys with steps in any order |
| Feature adoption | Not listed as a separate report | Built in, with generated tracking code |
| Lead score and intent signals | Not listed | Yes |
| Ad cost per qualified lead | Not listed | Google Ads and Meta Ads |
| Session replay | Yes | No |
| Experiments and feature flags | Yes | No |
| Warehouse connectors | Yes | REST API for your own sync |
| MCP server | Yes | Yes |
"Not listed" means we did not find it on the Mixpanel pages we checked, not that it cannot be built.
When to choose Mixpanel
- You need mobile analytics, session replay or experiments.
- You are under 1M events per month and the free plan covers you.
- You have an analyst who wants flexible event reports and warehouse connectors.
- You qualify for the startup program.
When to choose Orwel
- You want a fixed bill that does not move with event volume.
- Your main questions are feature adoption, funnel drop-off and lead quality.
- You pay for Google Ads or Meta Ads and want cost per qualified lead.
- You build with AI agents and want them to install and read your analytics through MCP.