Resources Updated October 21, 2026

Orwel solutions by team

Orwel is one event analytics SDK that different teams read in different ways. Growth teams use it for conversion funnels, attribution and cost per qualified lead. Product teams use it for feature adoption. Developers and their AI agents use it to install tracking and read real usage through MCP.

Orwel is an event analytics SDK for startups, developers and vibe coders that maps feature adoption and conversion funnels, and feeds the results back to AI agents through MCP.

Solutions

The same events power every report in Orwel: page views, clicks and forms captured automatically, plus business events from a catalog of 257. What changes from team to team is the question you bring to them, and which screen answers it first.

Growth teams

Marketing analytics for growth teams: conversion funnels with steps in any order, AARRR stages measured with real events, and cost per qualified lead from Google Ads and Meta Ads, all from one SDK.

Start with the product

Every capability, from feature adoption and conversion funnels to lead scoring and MCP analytics, is described on the product analytics platform page. One Pro plan covers all of it, as shown on the pricing page.

In this section

Marketing analytics tools for growth teams, in one SDK Orwel puts growth marketing analytics in one SDK: conversion funnels, AARRR stages from real events, scored leads and cost per qualified lead per campaign.

Why Orwel

One plan

49 USD a month, 2 USD less every paid month down to 35 USD, or 420 USD a year

No caps

Unlimited leads and visitors under fair use

2-minute install

One script or npm package, or ask your coding agent to do it

MCP server

Claude, Cursor or your own agent read real usage before the next prompt

Semantic catalog

257 ready events, so tracking is named the same in every project

Dev mode

A live debugger and development keys that keep tests out of real data

Keep reading

Marketing analytics tools for growth teams, in one SDK Product analytics platform for startups and builders Pricing

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